Rachel Chapman

Rachel Chapman is an Adjunct Professor at Boston University's College of Communication, Department of Mass Communication, Advertising and Public Relations. She specializes in interactive and digital marketing education.

• Education: BS in Communication from Boston University.

Her research focuses span digital marketing, interactive marketing, web analytics, personalization, search engine optimization, user experience design, and content strategy. She emphasizes practical skills for students, adapting her curriculum to reflect emerging digital trends and technologies.

• Key Research Trends: Digital advertising ethics, climate communication strategies, social media lifecycle analysis, and user engagement dynamics.

Rachel maintains an active presence on social media via her Twitter handle @rachelicha, sharing insights on digital marketing advancements.