About
Wilhelm Barner-Rasmussen is a Professor at the School of Business, Åbo Akademi University, focusing on International Business, B2B Marketing, and Multilingualism. His research explores how language ideologies, sensemaking, and social capital influence multinational corporations and small international firms.
- Current Projects:
- Principal Investigator for Cosmopolitan life, identity and future of work (Academy of Finland, 2022–2026)
- Co-Investigator in EU-VALUES: EU Research and Education Network on Foreign Policy Issues (2023–2026)
- Research Trends: Recent publications analyze language choice dilemmas in SMEs, gendered identity in entrepreneurship, and sensemaking in B2B marketing. His work intersects UN Sustainable Development Goals (e.g., Reduced Inequalities, Quality Education).
- Activities:
- Visiting Professor at the University of Strasbourg (2019)
- Keynote speaker on knowledge sharing and language in international business (2018)
- Pre-examiner for PhD thesis at University of Pretoria (2019)
0Publications listed
