Virpi Roto

Virpi Roto is a Senior Lecturer at Aalto University's Department of Design (School of Arts, Design and Architecture). She specializes in Experience Design for business-to-business industries, focusing on transforming technology companies into experience providers through co-design and service design methodologies.

• Key research domains: Human-AI interaction, sustainable futures, and workplace experience design
• Collaboration hubs: Leads the Encore research group
• Global influence: Top-cited academic in UX research

Her work explores the intersections between User Experience, Customer Experience, and Employee Experience, with a particular emphasis on automation maturity and sociomaterial approaches to transparency in remote teams.

Recent publications highlight trends in Human-AI team dynamics and experience-driven industrial systems. She actively bridges Design Fiction with ethical awareness in co-design workshops and develops frameworks for measuring long-term UX.

Virpi collaborates with researchers across Finland, Sweden, and international institutions, frequently co-authoring with experts like Philippe Palanque, Matthias Baldauf, and Wendy Ju.