Udo Gottlieb

Dr. Udo Gottlieb is an Associate Professor at the Faculty of Business & Law, Queensland University of Technology (QUT). With a PhD in Management from the University of Queensland and extensive industry experience in international automotive consulting, he combines practical expertise with academic rigor in his teaching and research.

• Education: PhD (University of Queensland), GradCert (Academic Practice) (QUT), Dipl.Betriebswirt (Fachhochschule Rosenheim), BA(Hons)(Marketing) (University of Glamorgan)
• Teaching Interests: Business Development, International Marketing, Project Management, Strategic Marketing

Research Interests span service delivery, innovative technologies in supplier/client interfaces, and virtual environments. Key areas include:

• Fraud Prevention: Examining marketing responses to third-party fraud impacts on brand reputation.
• Trade Show Effectiveness: Cross-cultural studies and visitor engagement strategies.
• Virtual Services: Digital capabilities for virtual trade shows and online communication.
• Virtual Courtesy: Addressing social acceptance of virtual queuing and digital etiquette.

Publications include work on brand equity, chatbots, green consumption, and virtual marketing. While no specific scientific awards are listed, his research contributes to marketing theory and practice. Dr. Gottlieb actively supervises

• PhD
• Masters
• Honours

students and collaborates across disciplines.