Sven Tuzovic

Sven Tuzovic is a Professor in the Department of Advertising, Marketing and Public Relations at the QUT Business School, Queensland University of Technology. His research focuses on the intersection of technology and service management, particularly human-robot collaboration, wearable technology adoption, and digital disruption in marketing. He has authored/co-authored over 100 publications, including influential works on service robots in retail, healthcare technology adoption, and consumer behavior during pandemics. His expertise spans marketing strategies, consumer psychology, and organizational adaptation to technological change.

Key research areas include: human-robot interaction dynamics, wearable health technology adoption in diverse markets, and the ethical implications of biometric data use. He has contributed to edited volumes on blockchain sustainability, global business services, and digital marketing innovation. His work integrates service-dominant logic with real-world applications in faculty-led study abroad programs and crisis management during public health emergencies.

Notable publications include ground-breaking studies on master-servant relationships in retail robotics (2025), mobility solutions for disabled young adults (2025), and the transformative role of service robots in frontline work (2023). His research often bridges theoretical frameworks with practical industry applications, influencing both academic discourse and business strategy development.