Min Yan

Dr. Min Yan is an Assistant Professor of Marketing at the University of Essex's Essex Business School, specializing in digital technology adoption, consumer interactions with smart technologies, and the role of loneliness in service robot adoption. She holds a PhD and MSc from Newcastle University. Her research bridges consumer behavior theory with real-world applications in healthcare, smart cities, and hospitality.

Education:

• PhD, Newcastle University
• MSc, Newcastle University

Research Interests: Dr. Yan explores how consumers perceive smart technologies as extensions of their identity, influencing social and emotional well-being. Her work examines paradoxes in technology use, such as service robots in frontline service despite potential human interaction benefits. Key areas include health apps, loneliness-driven technology preferences, and AI adoption in sectors like smart farming and autonomous vehicles.

Teaching: She teaches Marketing Management (BE511), Marketing Analytics (BE564), and Introduction to Marketing (BE501). Current PhD supervisees include Ziyu Ma and Nour Alhammad.

Grants: She leads a 2025 British Academy-funded project on service robot preferences and lonely consumers.