Raffaele Filieri

Raffaele Filieri is a Professor of Marketing at Audencia Business School. His research spans electronic word-of-mouth, social media strategies, and technology adoption in consumer contexts. Prior roles include positions at Newcastle University and the University of Limerick.

Research interests emphasize consumer co-creation, e-tourism, and behavioral responses to digital marketing. Work integrates strategic management with big-data analytics to explore trust dynamics and influencer marketing.

Publications focus on emerging topics like Gen Z sustainability behaviors, AI in tourism, smart destinations, and cross-cultural service recovery. Recent work uses mixed methods to analyze refurbished electronics markets and technology adoption synergies.

No awards, students, or affiliations beyond departmental details are documented.