Susan Myrden

Susan Myrden is a Professor of Marketing and the Dennis McConnell Professor of Business at the University of Maine – Maine Business School. Her teaching areas include Service Marketing and Sport Marketing.

• Ph.D., Saint Mary’s University (2013)
• M.B.A., University of North Carolina at Greensboro (2005)

Dr. Myrden’s research spans Service Marketing, Sport Marketing, and Customer Loyalty, with a focus on digital health, workplace aggression, and employer branding. She explores how leadership strategies affect customer and employee relationships, and investigates behavioral health dynamics in sports contexts.

Her recent publications analyze occupational health during crises, cultural drivers of health engagement, and digital transformation in sports leagues. Awards include the Faculty Mentor Impact Award (2024) and Carol B. Gilmore Memorial Service Award (2023).

• Bangor Savings Bank/Lyndon Paul LoRusso Faculty Development Fund (2017)
• Faculty Research Fund – Summer Faculty Research Award (2017)

Her work bridges marketing theory with public health and organizational behavior, emphasizing practical applications in both service industries and sports management.