Ko de Ruyter

Roles and Affiliations: Ko de Ruyter is a Professor of Marketing and Head of the Marketing Department at King’s Business School, King’s College London. He leads academic and research initiatives in marketing strategy, customer loyalty, and technology’s role in organizational decision-making.

Education: While specific degrees are not listed, his academic position implies advanced qualifications in marketing or business administration.

Research Interests:

• Technology-Driven Marketing: Explores AR, AI, and digital transformation in customer engagement.
• Social Media Strategy: Analyzes how brands and CEOs communicate during crises (e.g., Russia-Ukraine war).
• Customer Loyalty: Examines long-term relationship management and loyalty-based learning.
• Healthcare Marketing: Studies digital unengagement in health service interactions.

Publications Trends: Recent work emphasizes AR applications (e.g., mental imagery in retail), AI ethics, and stakeholder engagement. Over 80 peer-reviewed articles span journals like Journal of Marketing and European Journal of Marketing.

Awards: 2025 Lifetime Achievement Award from the American Marketing Association for leadership in research.

Advising & Grants: Co-investigator on an EPSRC-funded project (2018–2019) on gamification for health behavior change. Mentored students in channel partner dynamics and service innovation.

Labs/Teams: Leads King’s Business School’s research on digital marketing, AR, and responsible management. Collaborates globally with experts in consumer behavior and technology adoption.