Rayan Fawaz

Rayan Fawaz is a PhD student in Marketing at King’s Business School, King’s College London, where she is also a part-time lecturer. She is funded by a three-year scholarship from King’s Business School, having commenced her doctoral studies in October 2017. Her research focuses on understanding consumer behavior through a Terror Management Theory (TMT) lens, particularly in disaster scenarios. Prior to her PhD, she held a role as a Human Resources Coordinator in the fashion retail industry and served as a part-time lecturer and course coordinator in Marketing and Management.

Her doctoral thesis, supervised by Professors Shintaro Okazaki and Ko de Ruyter, explores how prolonged reminders of death from long-term disasters influence consumer choices and behaviors. She has presented research at the European Marketing Academy Conference (EMAC) 2018 in Glasgow and the Global Marketing Conference (GMC) 2018 in Tokyo.

Rayan’s work intersects marketing with psychological and sociological perspectives, contributing to studies on consumer resilience and decision-making during crises. Her published article in the International Journal of Consumer Studies (2023) highlights ontological security in disaster contexts, leveraging thematic analysis and focus group methodologies.

No scientific awards are explicitly listed in the provided texts. Her research is supported by King’s Business School funding, and she collaborates within the Marketing research group at King’s. Future work includes finalizing her doctoral thesis and expanding studies on TMT applications in consumer behavior.