
About
Sunder Narayanan is a Clinical Professor of Marketing and Deputy Chair of the Marketing Department at the Leonard N. Stern School of Business, New York University. He joined NYU Stern in 1994 and has been a key figure in shaping marketing education with a focus on technology, media, and globalization.
His academic background includes advanced degrees from top institutions in India and the United States:
- Ph.D. and M.Phil. in Marketing – Columbia University (1990)
- Post-Graduate Diploma in Management – Indian Institute of Management, Ahmedabad (1982)
- B.Tech. in Technology – Indian Institute of Technology, Delhi (1980)
Professor Narayanan's research and teaching focus on the intersection of technology, media, networks, and global strategy, with a regional emphasis on Latin America. His expertise lies in the entertainment and media industries, where he explores how globalization impacts business models and marketing strategies.
His teaching portfolio includes courses such as Entertainment Marketing, Globalization of the Entertainment Industry, Marketing Strategy, and foundational marketing concepts. These courses reflect his deep engagement with both theoretical and practical aspects of modern marketing.
There are no scientific awards listed in the available information.
Professor Narayanan has significant industry experience, having worked for four years in product management at Beecham Products International in India before transitioning into academia. He has previously taught at The Wharton School and the University of Illinois at Urbana-Champaign, bringing a broad international and interdisciplinary perspective to his role at NYU.
He is actively involved in the academic community at Stern, contributing to leadership as Deputy Chair, and mentoring students in marketing and strategy, though no specific advisees are listed.
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