
Ramesh Shankar
Associate Professor · Pricing and Licensing of Software and Digital Goods
University of ConnecticutAbout
Ramesh Shankar is an Associate Professor of Information Systems at the School of Business, University of Connecticut, specializing in Operations and Information Management. With a Ph.D. from NYU Stern School of Business, an MBA from IIM Ahmedabad, and a B.Tech. from IIT Madras, he brings extensive academic credentials to his research and teaching.
His educational background includes:
- Ph.D., NYU Stern School of Business, New York
- MBA, IIM Ahmedabad, India
- B.Tech., IIT Madras, India
Shankar's research spans multiple domains including pricing and licensing of software and digital goods, environmental impact of durable goods, and online user behavior. His methodological expertise encompasses Game Theory, Industrial Organization Economics, Experimental Methods, and Econometrics. His current research focuses on Big Data analytics, social media analytics, and strategic analysis of durable goods innovation, particularly examining digital goods such as software, music and video games. His work bridges theoretical economic models with practical business applications, often employing both experimental and empirical approaches to study complex market phenomena.
Analyzing his recent publications reveals a strong thematic focus on the intersection of technology, consumer behavior, and sustainability. His work consistently examines how digital platforms, software updates, and online communities influence economic outcomes, with increasing attention to environmental sustainability implications. The research demonstrates methodological diversity, combining game theory, econometrics, and experimental approaches across multiple publication venues including top journals like Information Systems Research, MIS Quarterly, and Marketing Science.
Among his notable recognitions is being a Best paper finalist for the Decision Sciences Journal in November 2019. His research has appeared in leading journals such as Information Systems Research, MIS Quarterly, Production & Operations Management, Marketing Science, and ACM Transactions.
Shankar has served as Associate Editor for MIS Quarterly and as a reviewer for numerous prestigious journals including ISR, MIS Quarterly, Management Science, Marketing Science, POMS, JMIS, DSS, and ACM Transactions. He has also brought practical industry experience through management consulting engagements with multinational corporations including ICICI, GE, and Morgan Stanley. At UConn and NYU Stern, he has taught courses on IT Strategy, Big Data Analytics, Business Information Systems and Database Management, connecting his research with classroom instruction.
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