Steve Dix

Steve Dix is an Associate Professor at Curtin University's School of Management and Marketing, within the Faculty of Business and Law. He holds a PhD in Marketing from Curtin University and has extensive industry experience in marketing and marketing communications. His current role includes heading the iSoLT hub at the School. His academic qualifications include BCom (Hons), BA (Hons), Dip Mkt Res & Adv, MCom (Marketing), and a PhD in Marketing.

• Education: BCom (Hons), BA (Hons), MCom (Marketing), PhD in Marketing (Curtin University)
• Affiliations: Faculty of Business and Law, School of Management and Marketing, iSoLT hub

His research interests focus on interactive advertising, advertising avoidance, and scholarly research. Notable contributions include studies on SMS advertising, television ad avoidance, and consumer behavior toward counterfeit products. He has authored/co-authored numerous peer-reviewed articles in journals like the Journal of Advertising Research, Journal of Promotion Management, and the Asia-Pacific Journal of Business Administration.

His work has been recognized with awards such as the 2022 Lecturer of the Year in Marketing and the 2010 Emerald Literati Network Award for Outstanding Paper. His research often bridges advertising strategies, consumer psychology, and technological advancements.

• Awards:
  • Lecturer of the year: Marketing Discipline (2022)
  • Emerald Literati Network Award for Outstanding Paper (2010)
  • Best Paper in Advertising and Marketing Communications (2006, 2003)

Teaching focuses on Services Marketing and Media Planning. He has also contributed to textbooks such as Media Planning in Action (Cengage Learning). His professional background includes roles in the insurance sector, software industry, and entrepreneurial ventures.