Stephen D Eckstone

Stephen Eckstone is a Lecturer at San José State University in Journalism and Mass Communication and Communication Studies. He holds a PhD from The Union Institute (1995), an MA in Speech Communication from CSU-Northridge (1989), and a BS from the University of Wisconsin-Madison (1964). His expertise includes strategic marketing, qualitative research, and creative development for higher education institutions.

Research Interests:

• Higher Education Marketing
• Strategic Planning
• Qualitative Research Methodologies

Publications focus on generational marketing trends and digital media strategies, analyzing shifts in educational communication and technology-driven advertising.

Professional Memberships:

• Broadcast Education Association (1996-Present)
• American Marketing Association (1999-Present)
• Blue Ribbon Panel, Academy of Television Arts and Science (1984-1990)
• Board of Trustees, San Jose Repertory Theater (2008-Present)