Scott R. Hamula

Scott R. Hamula is Professor and Chair of the Department of Strategic Communication at Ithaca College's Roy H. Park School of Communications, where he has served since 1999. He concurrently directs the Advertising, Public Relations, and Marketing Communications (APRMC) program and advises the student chapter of the American Advertising Federation (AAF).

His educational background includes dual Bachelor of Arts degrees in Broadcasting and Management Economics from SUNY Buffalo State University and an MBA in Marketing/Finance from the University of Chicago Booth School of Business.

Hamula's research centers on advertising industry dynamics, with specific expertise in audience/client promotions, advertising sales management, nontraditional revenue streams, and cross-sector branding strategies spanning broadcast media and higher education institutions. His work emphasizes experiential marketing applications and brand activation frameworks.

His distinguished recognition includes:

• Distinguished Advertising Educator (DAE) of the Year from the American Advertising Federation
• Outstanding Faculty Steward Award from Ithaca College Career Services
• AEJMC Advertising Division Outstanding Service Award
• First Place in Broadcast Education Association's Management & Sales Division Paper Competition

As Faculty Advisor for the 40-member AAF student chapter, Hamula mentors pro bono campaigns for local nonprofits like Foodnet/Meals-on-Wheels. He leads the award-winning Ad Lab course competing in the AAF National Student Advertising Competition, achieving 8 district championships and 2 national titles since 2001 including Wienerschnitzel (2019) and Saturn (1993).

The Ad Lab program provides immersive campaign development experience for major brands including Meta Quest 2 (2022 district champion) and Indeed (2023 district champion), with students consistently placing among top national finalists through comprehensive strategic planning and client presentations.