Sandra Miederer

Sandra Miederer is a Research Associate and doctoral candidate at the Chair of International Management, Faculty of Economics and Business Administration Ingolstadt (WFI), Catholic University of Eichstätt-Ingolstadt. She contributes to research and teaching in global marketing, digital business models, and empirical management, while supporting the Double Degree Program with TBS.

Research Interests: Her work centers on digital assistants, cross-cultural customer behavior, and sustainable business innovation. She investigates how automation and robotics impact service delivery, particularly in cross-cultural settings, leveraging meta-analytic methods to understand customer acceptance of non-human agents.

Publication Trends: Her recent publications focus on comparative customer responses to human versus robotic service agents, using meta-analytic approaches across international conferences. These works span disciplines including service management, consumer behavior, and digital transformation, highlighting trends in automation adoption and human-robot interaction in service ecosystems.

• Best Conference Paper Award (2023) – QUIS 18, Hanoi, for research on robotic service agents.

Advising & Grants: While no formal advisees are listed, she supports doctoral supervision under Prof. Dr. Katja Gelbrich. No external grants are mentioned in the text, but her research is embedded in an active service management research chair with international conference engagement.

Labs & Teams: She is part of the research team at the Chair of International Management, led by Prof. Dr. Katja Gelbrich, focusing on service innovation, customer experience, and digital transformation. The team actively participates in international service research symposia and publishes high-impact meta-analyses.