Alexander Decker

Professor Alexander Decker is a faculty member at the THI Business School of Technische Hochschule Ingolstadt, where he has served since October 2012. He currently holds the roles of Vice Dean Marketing & Alumni and Degree Program Director for Marketing/Sales/Media. His work focuses on modern marketing strategies, CRM, and digital transformation in collaboration with the Open Search Foundation.

Education:

• Degree in Business Management (1987–1994) from the University of Bayreuth
• Doctorate (1999) at the Catholic University of Eichstätt-Ingolstadt, specializing in automotive dealer satisfaction

Decker’s research spans CRM innovation, social CRM development, and disruptive business model analysis, with a particular emphasis on integrating digital marketing and social media into corporate strategies. He also contributes to creating transparent search infrastructures through partnerships with the Open Search Foundation.

His professional career includes leadership roles in CRM and consumer relations at Sky Deutschland (formerly Premiere Fernsehen GmbH), Nestle Deutschland AG, and Vectia consultancy. He previously worked as a research assistant at the Chair of Services Management and established a management consultancy focused on customer satisfaction and complaints management.

Contact: Alexander.Decker@thi.de | Office: Room F208