Katja Gelbrich

Prof. Katja Gelbrich is a Full Professor of International Management at the Catholic University of Eichstätt-Ingolstadt, leading the Department of Business Administration and International Management. She coordinates academic programs including the Bachelor's in Management & Marketing, a Master's Double Degree with Toulouse Business School, and doctoral studies.

Educational Background:

• PhD in Marketing from University of Stuttgart (2001–2006)
• Postdoc in Business Administration at University of Stuttgart (2002–2006)
• Diploma in Business Administration from TU Dresden (1995–1997)
• Undergraduate studies in Business, Korean and Japanese Studies at Humboldt University Berlin (1990–1995)

Research Focus: Her work centers on automated agents in marketing, digital services, cross-cultural consumer behavior, and service recovery strategies. Key areas include robotic customer service agents, virtual companions in e-commerce, and cross-national product recall management.

Awards & Recognition:

• 2023 Best Conference Paper Award (Hanoi)
• 2022 Best Paper in Track Award (Glasgow)
• 2015 Teaching Excellence Award (Eichstätt)
• 2005 Textbook Award for Intercultural Marketing

Professional Experience: Prior roles include Full Professor at TU Ilmenau (2006–2011) and managing a market research firm (2001–2006). She has held leadership positions in data mining at DaimlerChrysler and rejected multiple chaired professorships at other universities.