Sascha Raithel

Prof. Dr. Sascha Raithel is a Full Professor (W3) of Marketing at the School of Business and Economics, Freie Universität Berlin. His research focuses on the intersection of marketing and sustainability, particularly product safety risk management, brand equity, and corporate social responsibility. He has also founded the first dedicated research center for product recall management (www.productrecallresearch.org).

Education:

• PhD in Business Administration (Doktor der Staatswissenschaften) from Ludwig-Maximilians-Universität München (2011)
• Master of Business Research from Ludwig-Maximilians-Universität München (2009)
• Diplom-Kaufmann Univ. in Business Administration from University of Augsburg (2003)

Research Interests: Raithel’s work explores how product recalls and brand crises affect consumer trust, corporate reputation, and long-term organizational performance. His framework examines brand creation, monetization, and preservation, with a micro-level focus on customer behavior and macro-level analysis of societal accountability.

Recent Publications: His 2024 article in Journal of the Academy of Marketing Science analyzes product recall effectiveness, while his 2022 study in the same journal investigates remedy strategies post-recall. He also examines sustainability-related anti-consumer behavior and CSR impacts on financial outcomes.

Awards:

• Habilitation Thesis Award, Association of Friends of Ludwig-Maximilians-Universität Munich (2015)
• Dissertation Award, Forum Münchener Betriebswirte e.V. (2011)
• EIASM Conference Best Paper Awards (2018, 2009)
• Shelby D. Hunt AMSR Best Article of the Year (2024)

Teaching: Raithel has taught courses on market analysis, empirical research methods, and brand management at institutions like Freie Universität Berlin and EMLyon Business School, emphasizing conceptual competence, analytical skills, and empirical methodologies in his lectures.