Sandra Haas

Prof. Dr. Sandra Haas is a Professor of Marketing & International Management at Wildau University of Applied Sciences within the Faculty of Economics, Computer Science and Law. With over 9 years of professional experience outside academia and 6 years in education, she specializes in strategic marketing, international business, and innovative teaching methodologies primarily delivered in English.

Education:

• Graduated in Business Management, J.W. Goethe University Frankfurt am Main (1997-2003)
• Dr. rer. pol. in Business Management, Carl von Ossietzky University Oldenburg (2005-2009)

Her research centers on Brand Management with emphasis on social commerce and influencer marketing, integration of digital/analog brand strategies for SMEs, marketing-human resources interfaces for talent retention, marketing ethics, and innovative teaching methods like peer learning and service learning. She bridges theoretical frameworks with practical business applications.

Recent publications (2016-2019) analyze subscription commerce models, pop-up store success factors, international student decision-making, and strategic brand restructuring. Her work combines empirical German-market studies with digital transformation themes, reflecting dual expertise in academic research and industry consulting.

Scientific Awards:

• None listed in available sources

Prof. Haas has supervised over 30 bachelor's and master's theses on topics including talent management, digital marketing, and brand strategy. She actively secures third-party funding for educational innovation projects.

Grants:

• WIR FUTURE PLAN 2025 (2019-2021, ESF Land Brandenburg)
• HAYDИ! – İsteyen Herkes okuyabilir (2018, ESF Land Brandenburg)
• STAY IN TOUCH – MINTalent Relationship Management (2016, ESF Land Brandenburg)
• DAAD Ostpartnerschaften with Stolypin-Volga Institute Saratow (2015)

She leads practical collaborations with regional businesses including Wust Carpentry, Eurasia Institute, and Axtschlag BBQ Wood, developing export marketing strategies and student consulting projects while serving on university committees for accreditation and appointments.