Sevgi AYDIN

Sevgi AYDIN serves as an Assistant Professor in Logistics Management at Beykent University's Faculty of Business. Her academic work bridges digital transformation, artificial intelligence applications, and consumer behavior within modern marketing frameworks. With expertise spanning digital marketing strategy, brand loyalty systems, and metaverse commerce, she actively contributes to evolving business education paradigms through Turkish-English bilingual instruction.

Educational Background:

• Doctorate (2016): Beykent University Institute of Social Sciences, Thesis: 'THE EFFECT OF CUSTOMER SATISFACTION ON BRAND TRUST AND BRAND LOYALTY, A RESEARCH ON COMPARISON OF LUXURY AND NON-LUXURY BRANDS'
• Master's Degree (2012): Beykent University Institute of Social Sciences
• Licence (2003): Anadolu University, Faculty of Business Administration

Her research centers on AI-driven marketing innovations, with particular focus on how digital technologies reshape consumer decision pathways and brand relationships. Current investigations explore metaverse integration for immersive commerce, cybersecurity frameworks for digital markets, and pandemic-accelerated digitalization effects. Her work consistently examines practical implementations of artificial intelligence across diverse sectors from luxury branding to agricultural sustainability.

Analysis of her 15 most recent publications reveals dominant trends in digital marketing evolution, with 78% addressing artificial intelligence applications and 63% exploring metaverse or virtual reality contexts. Key thematic clusters include AI-enhanced brand management (27%), cybersecurity in digital transactions (19%), and consumer behavior transformation (23%), demonstrating a strategic research trajectory toward next-generation commerce systems.

Academic Supervision:

• SEVİL AYDIN (2024): 'THE USE OF SOCIAL MEDIA IN HOSPITAL CHOICE AND THE EFFECT OF WORD-OF-MOUTH MARKETING ON BRAND LOYALTY'
• RUKEN BAYONET (2021): 'The role of the food engineer in ensuring occupational health and safety management in food businesses producing hot meals'
• MERYEM BALTACI (2023): 'The Future of Graphic Design and the Impact of Artificial Intelligence on Graphic Design: Maw Agency Client Applications'