About
Martin Fleischmann is Professor of E-Commerce Management & Digital Business at Rosenheim Technical University of Applied Sciences (Campus Chiemgau), where he co-leads the Bachelor's degree programme in E-Commerce. With over a decade of prior industry experience in multinational marketing roles, he has conducted research and taught at the University of Bamberg, HFU Business School, and the University of Southern California.
Research Expertise
His research integrates digital business innovation with practical applications:
- E-Commerce Systems: Platform management and transactional technologies
- Blockchain Integration: Web3 applications in business processes
- Brand Strategy: Digital brand identity and consumer engagement
- Marketing Technologies: Automation tools and sales analytics
Administrative Leadership
- Head of Bachelor's Programme in E-Commerce
- Dean of Studies at Campus Chiemgau
- Chairman of E-Commerce Examination Board
- International Representative and Campus Board Member
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