Rob Potts

Rob Potts is a Lecturer in Creative Digital Design at the School of Digital Arts (SODA), Manchester Metropolitan University. His work bridges research and practice, emphasizing cross-domain collaboration and post-disciplinary innovation. He explores themes like design fiction, anticipatory ethnography, and the intersection of technology with urban environments. His creative practice includes film production, interactive experiences, and consultancy in design projects.

Research Interests:

• Collaborative innovation in creative industries
• Design education and pedagogy
• Smart city ethnography
• Human-centered design methodologies

Key Article Trends: Focus on blending ethnography with speculative design to address future challenges in urban development and education. Recent work explores how design fiction and anticipatory methods can inform inclusive, forward-thinking solutions.

Advising & Grants: No specific advisee名单 or grant details provided in texts.

Labs/Teams: Affiliated with SODA’s interdisciplinary creative networks, though specific lab names not mentioned.