Rebecca L. Rast

Dr. Rebecca L. Rast is an Associate Professor in the Department of Marketing at Missouri State University, located on the Springfield campus. She holds an MBA (2002) and BS (2001) in Marketing from the same institution. Her research focuses on analyzing consumers’ emotional responses to persuasion techniques using facial expression analysis software, fashion marketing strategies, social relationships within social media platforms, and advancing marketing pedagogy.

Education:

• MBA, Marketing, 2002, Missouri State University
• BS, Marketing Management, 2001, Missouri State University

Her work has been published in the Journal for Advancement of Marketing Education and presented at conferences including the Association for Consumer Research, Academy of Marketing Science, and Southeast Marketing Symposium. She has also been featured in media such as KOLR10 for her research on emotional responses tied to shopping experiences.

Awards and Honors:

• Daryl McKee Memorial PhD Award (2017-2018)
• $1,200 Need-Based PhD Travel Stipend from the Association for Consumer Research Conference (2016)
• Outstanding Graduate Student Paper Award at the Marketing Educators’ Association Conference (2016)

Teaching and Professional Experience:

Teaches courses including MKT 450 Supply Chain Management and Sustainability, MKT 368 Supply Chain and Operations Modeling, and MKT 350 Principles of Marketing. Professionally, she has served as a Business Analyst and Regulatory Compliance Analyst at American National Insurance Company. She is an active member of organizations such as the Association for Consumer Research, Academy of Marketing Science, and American Marketing Association DocSIG.