Peter Kerr

Peter Kerr is an Assistant Professor in Marketing at the Shannon School of Business, Cape Breton University. With 25 years of strategic planning and marketing experience as a former senior executive, he contributes industry expertise to his academic role. Dr. Kerr holds an MBA from Western University and a Ph.D. from Cranfield University in Bedford, England, where he currently serves as a Visiting Fellow.

• Ph.D., Cranfield University (Bedford, England)
• MBA, Western University

His research investigates salesforce behavior, capability, and performance, emphasizing analytical skills, integrated performance measurement systems, and meta-analytical frameworks. Recent work explores the evolving demands for sales success in data-driven environments and reconciles subjective and objective performance metrics.

Dr. Kerr’s publications focus on trends in salesforce optimization and performance analysis. Key themes include the role of analytics in hiring decisions, the interplay of qualitative and quantitative performance indicators, and longitudinal studies of contingent success factors in sales roles.