David Mathis

Dr. David Mathis is an Assistant Professor of Marketing at the University of Mississippi's School of Business Administration, specifically within the Department of Marketing, Analytics and Professional Sales. His academic career follows 15 years in marketing management across private-sector companies and public universities. He teaches courses including Principles of Marketing, Marketing Strategy, Digital & Social Media Marketing, and Supply Chain Management.

Dr. Mathis holds a Ph.D. in Marketing from the University of Alabama (2023), an MBA in Business Administration from Utah State University (2017), and a B.A. in Advertising from Brigham Young University (2007).

His research focuses on digital marketing, online shopping behaviors, and the impact of e-commerce on traditional retail. He explores how competitive environments affect sales performance and turnover intentions, as well as the role of salesforce management systems in driving sales outcomes. Recent studies emphasize psychological and organizational dynamics in sales competition, including threat and learning orientations influencing turnover intentions.

No scientific awards or grants information is provided. His advising activity is unspecified. No lab or team affiliations are mentioned.