Peter Jansen

Peter Jansen is a Principal lecturer at the London School of Business and Finance (LSBF), where he plans, coordinates, and develops online academic content across marketing and management disciplines. Affiliated with the Marketing department, he leverages extensive international business experience from executive roles in media and consultancy.

His research focuses on:

• Marketing
• Strategic Management
• Online Marketing
• Business Strategy
• Media Management

Jansen integrates practical industry insights from his decade as a marketing/strategy consultant and general manager of a Central & Eastern European media company, emphasizing digital transformation in corporate strategy and communications.

Additionally, he serves as an independent director for a major European natural gas producer and founded multiple advertising/communications firms specializing in strategy consultancy and online marketing solutions.