Christos Livas

Christos Livas is an Associate Professor of Marketing at the Department of Business Administration, University of Piraeus. He holds an MBA in Marketing from Cardiff Business School, a PhD in Advertising, and additional qualifications in taxation. His career includes roles as an Assistant Professor at the University of Patras and academic positions at the Hellenic Open University. His research focuses on advertising, digital marketing, tourism, and higher education, with over 20 peer-reviewed publications since 2007. He has contributed to European projects, consulted for businesses, and engaged in public policy roles.

His research spans topics like consumer behavior in online communities, entrepreneurial innovation in women-led firms, and tourism management during crises. Notable awards include the Sir Julian Hodge Prize for academic excellence in Marketing Management.

Recent work includes analyzing bias in online reviews, strategic island tourism, and the impact of teaching formats on student performance. He actively participates in international conferences and co-edits book chapters on digitalization and sustainable development.

He teaches courses in new digital media, consumer behavior, and green marketing. His professional experience includes roles in the Ministry of Finance and business consultancy, reflecting a blend of academic and industry expertise.