Robert Morgan

Robert E. Morgan holds the Sir Julian Hodge Chair and serves as Professor of Marketing & Strategy at Cardiff Business School, where he directs the Research, Impact, and Engagement portfolio. With over 20 years as a Full Professor, his expertise spans strategic management and marketing, focusing on organizational capabilities, innovation, and strategic processes. He has visiting roles at Copenhagen Business School, Vrije Universiteit Amsterdam, and Vienna University of Economics & Business. His research output exceeds 200 publications, with citations over 16,000, earning him a Google h-index of 57 and recognition as a Top 1% Scientist. Awards include best paper honors from the American Marketing Association and European Journal of Marketing.

Education: BSc (Econ), Cardiff University; PhD, Cardiff University; PCL, Harvard Business School. His work bridges strategic agility, market orientation, and organizational learning, addressing topics like board governance, digital transformation, and circular economy business models. Key contributions include theories on entrepreneurial entropy, strategic flexibility, and servitization. Collaborations span global institutions, and consulting focuses on innovation strategies for corporations and public sector organizations.