Cordula Cerha

Dr. Cordula Cerha is a marketing professional with 25 years of experience, currently affiliated with the Department of Marketing at the Vienna University of Economics and Business (WU). She holds multiple academic roles, serving as a lecturer at the Institute of Graphic Arts and Advertising (University of Applied Arts Vienna) and several other institutions. Additionally, she is the managing partner of CMC-Consultants, a consulting firm specializing in marketing and sales strategy. Her academic background includes master's and doctoral studies at WU, with specializations in retail, advertising, and market research.

Her research focuses on contemporary marketing challenges, including consumer behavior dynamics during crises, customer interaction patterns, point-of-sale psychology, omnichannel customer journeys, and performance analytics. This interdisciplinary work bridges behavioral science, retail analytics, and strategic marketing.

Dr. Cerha has extensive teaching expertise across marketing disciplines:

• Strategic Marketing & Performance
• Market Research & Analysis
• Consumer Behavior Studies
• Advertising Psychology
• Retail Marketing
• Consulting Methodologies
• Communication Theory
• Sector-Specific Marketing
• Media Company Marketing