Patricia DA CAMARA ROSSI

Patricia DA CAMARA ROSSI is an Associate Professor at SKEMA Business School, France, specializing in Marketing. Previously, she served as an Assistant Professor at IÉSEG School of Management (2015-2022). Her research bridges sensory marketing, grounded cognition, and AI-driven consumer behavior.

Academic Background:

• PhD in Marketing (2014), NEOMA Business School, France

Research Focus: Patricia investigates how sensory cues (e.g., tactile inputs, glassware design) influence consumption decisions and how AI adoption is shaped by perceived autonomy. Her work also addresses sustainable marketing, luxury product placements, and cross-cultural brand dynamics.

Publications: Recent studies include AI's impact on purchasing autonomy (2024), glass rim design's effect on beverage pleasure (2024), and cross-continental validation of brand love theory (2021). Her work spans journals like Decision Support Systems, Journal of Business Research, and International Journal of Advertising.

Affiliations:

• Innovation Research Center, SKEMA Business School
• Marketing Interactions Research Group