Felipe Pantoja

Felipe Pantoja is an Assistant Professor of Marketing at the MBS School of Business, specializing in Sensory Marketing, Consumer Behavior, and Luxury Brand Management. His research explores how sensory experiences influence consumer cognition and decision-making, particularly in food consumption and advertising contexts. He holds a Ph.D. from NEOMA Business School (France) and serves as an associate editor for the Italian Journal of Marketing, contributing to editorial review boards of journals like Journal of Business Research and Journal of Consumer Marketing.

His research interests bridge sensory marketing, CSR, and artificial intelligence, with notable work on sustainable luxury communication, brand licensing strategies, and consumer responses to environmental cues (e.g., music tempo, tactile inputs). He has published in journals such as Journal of Advertising and Journal of Retailing and Consumer Services, alongside case studies analyzing brands like Starbucks, Apple, and Anki Luxe Leathers.

Pantoja’s articles often address global market challenges, strategic brand positioning, and consumer psychology in luxury and tech sectors. His work emphasizes practical applications for businesses, such as optimizing product placements, enhancing brand communication, and leveraging sensory elements to drive consumer engagement.

While no formal awards are listed, his editorial roles and prolific publications reflect scholarly contributions. He advises on marketing strategies without listed students/grants, and no lab affiliations are mentioned.