Bruno Godey

Bruno Godey is a Professor of Marketing at NEOMA Business School (Rouen campus), specializing in Luxury Products, Retail Strategy, and Brand Management. He holds a PhD in Management Sciences with a focus on Marketing. Currently, he serves as Director of the Bachelor in Services Management program, which includes specializations in Retail (with EC@L), Gastronomy (with Fauchon), and Hair & Beauty (with L'Oréal).

Prior roles include Head of the Marketing Department, Academic Manager of the Objectif Manager executive education program, and Faculty Coordinator. His research spans luxury brand equity, consumer behavior, and cross-cultural marketing, with over 30 peer-reviewed publications in journals like Journal of Business Research and Psychology & Marketing. He co-authored chapters in books such as Management du Luxe and Global Branding and Country of Origin.

His work emphasizes social media's impact on luxury consumer engagement, country-of-origin effects on brand perception, and the evolution of retail strategies. Notable contributions include longitudinal studies on luxury market dynamics and the role of aesthetic design in retail environments.