Ololade Shonubi

Ololade Shonubi is a Senior Lecturer in Digital Marketing at the University of Wolverhampton Business School, specializing in innovation management and emerging digital technologies. She holds a PhD in Innovation Management, an MBA in Marketing Management, and an MSc in Corporate Communication and Reputation Management.

• Education: PhD (Innovation Management), MBA (Marketing Management), MSc (Corporate Communication), BSc (Economics)

Research Focus: Digital and technology marketing, innovation ecosystems, AI/IoT/AR applications, and UX/UI design in B2B/B2C contexts. Her work emphasizes technology convergence and performance outcomes in emerging economies.

Scientific Recognition:

• Fellow and Chartered Member, Chartered Institute of Marketing (UK)
• Certified Scrum Product Owner (CSPO®)

Industry Experience: 18 years across academic institutions (University of Brighton, UCL, IES Abroad) and industry roles at Samsung Electronics, LEGO, and global telecom providers.