About
Dr. Octavio Murekian is a Lecturer in Marketing at the School of Management and Marketing, part of the Faculty of Business at the University of Greenwich. He joined the university in 2020 and serves as Deputy Programme Leader for the MA in Strategic Marketing.
- Education:
- BSc in Psychology, University of St. Andrews
- MBA in International Management, Royal Holloway, University of London
- PhD in Management (Marketing), Royal Holloway, University of London
Research Interests focus on international marketing, digital marketing, consumer research, status consumption, and consumer culture. His work explores how culture and social class influence consumption patterns.
Professional Experience spans over a decade, including B2B and B2C campaigns across FMCGs, renewable energy corporate events, market research, and consultancy.
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