Ola Ogunbodede

Ola Ogunbodede is a Senior Lecturer at the Faculty of Business and Law, University of the West of England. Their research examines value co-creation and co-destruction dynamics in firm-consumer interactions, focusing on psychological constructs and behavioral patterns.

• Academic Rank: Senior Lecturer
• Department: Faculty of Business and Law

Research Focus:
Ogunbodede's work bridges marketing theory with consumer psychology, analyzing how psychological traits and human values influence collaborative value creation and destructive processes. Recent studies investigate stakeholder perspectives in service ecosystems and the interplay between personality traits and consumer decision-making.

Teaching Expertise:
Teaches Data-Driven Marketing and Entrepreneurial Decision Making, integrating behavioral insights into practical business strategies.

Selected Publications (2022):
• Conceptual framework for stakeholder-driven value deconstruction
• Empirical study linking personality traits to co-creation/destruction behaviors