Tom Bowden-Green

Dr. Tom Bowden-Green is a Senior Lecturer in Marketing and behavioral science researcher at UWE Bristol, affiliated with the Bristol Business School under the Faculty of Business and Law. With over ten years of higher education experience and a PGCHE qualification, he combines academic rigor with 11 years of consultancy background, including leadership roles at Grayling.

• Digital Marketing
• Social Media
• Psychology and Behavioural Science

His research focuses on consumer behavior in online environments, particularly how personality traits influence social media interactions. Key themes include social proof mechanisms, CSR impact on place branding, and personality-driven digital engagement patterns.

• Journal of Social Marketing (2024)
• Academy of Marketing Conference (2024)
• Frontiers in Psychology (2021)
• Personality and Individual Differences (2020-2021)

Dr. Bowden-Green has received recognition through his fellowship with the Higher Education Academy and has contributed extensively to interdisciplinary research spanning psychology, marketing, and digital behavior.

• Fellow of the Higher Education Academy