Laura McAllister

Laura McAllister serves as a Lecturer in Marketing at the Bristol Business School, College of Business and Law, University of the West of England (UWE Bristol), leveraging over ten years of industry experience in corporate social responsibility and cause-related marketing for high-profile brands to teach undergraduate and postgraduate Business and Marketing students.

Educational qualifications include:

• MSc
• Fellow of the Higher Education Academy (FHEA)

Her research specializes in:

• Social Marketing and Behaviour Change interventions
• Pro-environmental behaviours and Sustainable Consumption
• Ethical Marketing practices and Corporate Social Responsibility
• Climate Literacy aligned with UN Sustainable Development Goals
• Responsible Management Education through UN PRME framework

She secured HEIF funding to develop a Climate Action Campaign Toolkit for Youth Activists and maintains active professional collaborations with:

• Bristol Waste
• Empire Fighting Chance
• Bristol City Council
• Sustrans
• InterClimate Network