Per Kristensson

Per Kristensson is a Professor of Psychology and Director of the CTF (likely Center for Tourism Futures) at Karlstad University. His research focuses on service innovation, customer behavior, sustainability, and co-creation strategies. He has led numerous studies on B2B service innovation, consumer adoption of eco-friendly offerings, and the role of technology in service systems.

Key research areas include service-dominant logic, value co-creation, and the psychological aspects of decision-making in service contexts. His work bridges academic theory with practical applications, addressing topics like product-as-a-service models, robotic healthcare solutions, and sustainable consumer behavior.

Recent trends in his publications emphasize behavioral change facilitation, personalized digital health interventions, and the societal impact of marketing. He collaborates extensively with industry partners to translate research into actionable strategies for businesses.

• Leadership Roles: Director of CTF, Karlstad University
• Key Contributions: Over 150 publications on service innovation, including seminal works on customer co-creation and service experience frameworks
• Recognition: Leading international scholar in service science and sustainable business practices