Monika Hartmann

Prof. Dr. Monika Hartmann is a leading scholar in agricultural and food market research at the University of Bonn, where she holds the Professor for Agricultural and Food Market Research since 2002. She contributes to policy development as a member of the NRW Bioeconomy Council and chairs the Society for Economic and Social Sciences of Agriculture. Her work focuses on stakeholder acceptance of bio-based innovations, ethical consumption, and corporate social responsibility in food systems.

• Diploma in Agricultural Science (1987)
• Ph.D. in Agricultural Economics (1991), University of Giessen

Her research explores food demand dynamics, consumer protection policies, and competitiveness in the food sector. Recent projects analyze public acceptance of animal farming, drivers of meat alternative adoption, and organic labeling effects. Publications emphasize interdisciplinary approaches to sustainability, combining behavioral economics, policy analysis, and market research.

Key article trends highlight her focus on ethical consumption, animal welfare, and sustainable wine production, integrating empirical studies with policy implications. Collaborative work with researchers like J. Klink-Lehmann and B. Piqueras-Fiszman underscores her commitment to teamwork across disciplines.

Scientific recognition includes the Quality of Policy Contribution Award (2011) from the European Association of Agricultural Economists and the CEPES Award (1992) from the University of Frankfurt. Her professional memberships span the Agricultural and Applied Economic Association, German Association of Agricultural Economics, and European Association of Agricultural Economics.

Based at the Institute for Agricultural Policy, Market Research, and Economic Sociology in Bonn, she leads a team addressing ecological, social, and economic sustainability in food value chains. Her advisory role for the NRW Bioeconomy Council bridges academic research with regional policy implementation.