About
Michaela Pehm is a Researcher at the Institute for Marketing, University of Applied Sciences Wiener Neustadt. Her work focuses on marketing case studies, particularly in the context of food marketing and sustainable practices.
Research Interests: Her research spans
- Green and sustainable marketing strategies
- Organic agriculture branding
- Consumer behavior in food markets
- Corporate social responsibility in marketing
- Case study development for business education
- Profitability of ecological business models
Publications: In 2024, she co-authored a chapter on sustainable marketing practices in the food industry, highlighting the PANNATURA case study and Esterhazy Organic Farm.
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