Kirstie Ann Riedl

Dr. Kirstie Ann Riedl serves as Head of the Master's Program in Green Marketing & Sustainability Communication at the University of Applied Sciences Wiener Neustadt (FHWN), Faculty of Economics, based at the Wieselburg Campus. With a doctoral degree, MBA, and BA (Hons) qualifications, she brings substantial academic and professional expertise to her role leading this specialized sustainability-focused program.

Dr. Riedl's research spans sustainability communication, green marketing, and consumer behavior in sustainable markets. Her work examines collaborative consumption models, particularly in niche markets like bridal fashion, and investigates how brands can authentically communicate their environmental and social purpose without engaging in greenwashing. She also explores educational aspects related to English as Medium of Instruction in international business contexts.

Her five publications from 2021-2025 demonstrate consistent scholarly output across journals and edited volumes, with a clear trend toward increasingly specialized research in sustainable marketing practices and consumer behavior. The 2025 publications represent her most current work on practical sustainability communication frameworks and collaborative consumption models.

Dr. Riedl is actively engaged in the sustainability community through numerous speaking engagements, including four invited lectures in 2024 on topics ranging from sustainability as a business success factor to the future of sustainable marketing strategies. Her ORCID profile (0000-0001-6405-4591) documents her scholarly contributions and professional activities in the field.

As program head, Dr. Riedl oversees curriculum development and student supervision for the Green Marketing & Sustainability Communication Master's program, ensuring alignment with current industry practices and academic standards in sustainability communication.