Elisabeth Wolfsteiner

Elisabeth Wolfsteiner is a Researcher at the Institute of Marketing of the University of Applied Sciences Wiener Neustadt. Her work focuses on digital marketing, consumer behavior, and sustainability communication, with a particular emphasis on social media dynamics and behavioral interventions.

• Research Associate at FHWN
• Active in digital well-being and food sustainability
• Recipient of Ella Award (2nd place, 2024)

Her research explores:

• Parental social media use and children's digital well-being (DigiWell project)
• Authenticity of brand communication through selfies
• Application of virtual influencers in destination marketing
• Nudging strategies for climate-conscious consumption (biscuit4all project)

Key trends in her publications (2023-2025) include:

• Consumer psychology in digital interactions
• Sustainability adoption mechanisms
• AI-generated content evaluation
• Meat alternative market dynamics

Scientific recognition:

• 2025 Best Paper Award for sponsorship recognition research
• 2024 Ella Award for teaching innovation

She contributes to multidisciplinary projects involving behavioral science, food technology, and digital marketing. Her collaborations extend to industry partners and academic institutions across Europe.