Mark Moon

Mark Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. He has been a faculty member since 1993 and holds the Lyle M. & Marcella J. Flaskerud Faculty Fellow position. He teaches across undergraduate, MBA, and Executive MBA programs, focusing on Demand Planning, Forecasting, and Marketing Strategy. His research emphasizes buyer/seller dynamics, demand management, and sales forecasting.

Education:

• Ph.D. in Marketing, University of North Carolina at Chapel Hill (1994)
• M.B.A. in Marketing, University of Michigan (1985)
• B.A. in English, University of Michigan (1980)

Research & Expertise: Dr. Moon’s work spans demand management, sales forecasting, and strategic marketing. He has published in journals such as the International Journal of Forecasting and Supply Chain Management Review, and co-authored Sales Forecasting Management: A Demand Management Approach. His consulting clients include Eastman Chemical, DuPont, and Sony.

Awards:

• Recipient of multiple teaching excellence awards, including the Allen H. Keally Award and Golden Apple Award.
• Consistently recognized for contributions to Executive MBA and Professional MBA programs.

Professional Engagement: Dr. Moon has advised companies on supply chain strategy and contributed to media discussions on S&OP (Sales & Operations Planning) in Supply Chain Dive and Digital Supply Chain.