About
Maria Åkesson is an Assistant Professor of Business Administration at Karlstad University, specializing in service innovation and servitization. She serves as program director for the International Business Programme and teaches courses in Organizational Theory, Service Management, and Servitization. Her research focuses on customer experiences, value co-creation, and how organizations become service-oriented through servitization practices.
Key research areas include:
- Resource integration and co-creation mechanisms
- Employee and customer roles in service systems
- Servitization practices at micro and organizational levels
- Service-dominant logic applications
- E-government and digital service innovation
Her recent work (2025) explores servitization realization/unrealization through daily activities and digital servitization's impact on customer experience. Notable earlier studies (2013-2019) address self-service systems, professional identity in service work, and open service innovation archetypes.
No scientific awards are listed, but her extensive publication record spans leading journals like Journal of Business Research and Journal of Service Marketing. Teaching and research activities are closely integrated, emphasizing practical applications of service management theories.
