Jamie Burton

Jamie Burton is Professor of Marketing at Alliance Manchester Business School. His research specializes in servitization, customer experience, and digital transformation in business markets.

Research Focus: Examines service infusion strategies, customer engagement dynamics, and organizational capabilities for service innovation in manufacturing firms. Recent work explores digital servitization challenges and multi-actor value creation.

Professional Service: Research Director for the Customer Management Leadership Group, co-organizer of international conferences on servitization and customer experience.