About
Marc Benhamou is a Part-time Lecturer at Parsons School of Design, The New School. With over 20 years as a senior creative director and brand strategist, he has worked with luxury brands including Estée Lauder, Lancôme, and Vogue. He holds a degree from École Nationale Supérieure des Arts Appliqués et des Métiers d'Art (Paris) and teaches at multiple institutions including FIT, Rutgers, and Hult International Business School.
Research focuses on:
- Brand strategy development in the beauty industry
- 360-degree creative interactions across digital/media/merchandising
- Global luxury consumer engagement
Portfolio: marcbenhamou.com
Research fields
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