About
Dr. Lu Lu is an Associate Professor and Arthur F. McGonigle Research Fellow at Temple University's School of Sport, Tourism and Hospitality Management (STHM). She joined STHM from Washington State University, where she earned both her master's and Ph.D. degrees and served as an instructor before transitioning to her current position.
Dr. Lu's research program centers on consumer behavioral marketing with primary emphasis on service interactions and marketing, food and beverage decision-making, and the influence of marketing messages on consumer travel decisions. Her work bridges hospitality, tourism, and business disciplines, examining how consumers interact with service environments and make purchasing decisions in various contexts. Her recent publications demonstrate an expanding research trajectory into artificial intelligence applications in service operations and consumer behavior analytics.
Dr. Lu serves as an Associate Editor for Journal of Hospitality & Tourism Research and Journal of Hospitality and Tourism Technology, and maintains editorial board membership with several leading journals including International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, Annals of Tourism Research, Journal of Hospitality Marketing & Management, and Cornell Hospitality Quarterly. Her research has been published in top-tier journals such as Journal of Business Research, International Journal of Information Management, International Journal of Hospitality Management, and Tourism Management.
- Highly Commended Award for the Outstanding Research Article (Journal of Hospitality & Tourism Research, 2021)
- Highly Commended Award (International Journal of Contemporary Hospitality Management, 2017)
- Best Track Chair Award (Global Marketing Conference, 2023)
- Best Paper Awards (Annual Graduate Education and Graduate Student Research Conferences in Hospitality and Tourism, 2023 and 2016)
- Chinese Government Award for Outstanding Self-Financed Students Abroad (2015)
- Outstanding Graduate Student Research Award (Washington State University, 2015-2016)
Dr. Lu's scholarly work has gained significant media attention and has been featured in prominent outlets including CNN, Fortune, Yahoo News, Restaurant Business, NBC 10, Pennsylvania Cable Network, and ScienceDaily. Her research demonstrates strong impact in both academic and practical business contexts, particularly in understanding consumer behavior in service and hospitality settings where digital transformation is rapidly changing customer expectations and service delivery models.
