Joy Lu

Joy Lu is an Assistant Professor of Marketing at the Tepper School of Business, Carnegie Mellon University, where she has been a faculty member since July 2018. She also held the Xerox Junior Faculty Chair position from July 2023 to July 2024. Her research focuses on consumer behavior, information search processes, and digital media consumption patterns, with particular expertise in eye-tracking methodologies and online learning environments.

Education:

• PhD in Marketing/Dual AM in Statistics, University of Pennsylvania, 2018
• BS in Economics and Engineering & Applied Science, California Institute of Technology, 2013

Dr. Lu's research examines how consumers navigate information in digital environments, with a particular focus on eye-tracking studies of web page interactions. She has made significant contributions to understanding binge-watching and media consumption patterns, exploring how consumers plan and allocate time for future media consumption. Her research on online learning investigates how different content delivery formats affect learner engagement and outcomes. Additionally, she has explored topics in algorithmic transparency and how explainable AI can aid consumer decision making, particularly for vulnerable populations.

Analysis of Dr. Lu's recent publications reveals a strong focus on digital consumer behavior, particularly how users interact with online content. Her work combines rigorous experimental methods with sophisticated modeling approaches to understand complex decision processes. A recurring theme is how consumers allocate attention and time in digital environments, whether for shopping, learning, or entertainment. Her research has important implications for website design, educational platform development, and content delivery strategies across multiple industries.

Scientific Awards:

• 2020 Carnegie Bosch Institute Research Award
• 2019 Carnegie Bosch Institute Research Award
• 2013 David M. Grether Prize in Social Science
• Russell Ackoff Doctoral Student Fellowship
• Patty and Jay H. Baker Ph.D. Fellowship
• Innovative Models for Undergraduate Research Fellow (2020-2021)

Dr. Lu serves on the editorial board of the Journal of Marketing Research and has conducted peer reviews for prestigious journals including PLoS ONE, Journal of the Academy of Marketing Science, and the Journal of Marketing Research. She has also reviewed for major conferences including the Society for Consumer Psychology and the Association for Consumer Research. Her research has been supported by grants from organizations such as the Jay H. Baker Retailing Center and the Wharton Behavioral Lab at the University of Pennsylvania.

While specific laboratory information isn't provided in the available text, Dr. Lu's research involves sophisticated methodologies including eye-tracking experiments and analysis of large-scale user behavior data from online platforms. Her work suggests collaboration with interdisciplinary teams spanning marketing, psychology, and information systems to investigate complex consumer decision processes in digital environments.