Lingling Wei

Dr Lingling Wei is Senior Lecturer in Business Law at Bournemouth University, specialising in intellectual-property and cyber law with a comparative focus spanning the UK, EU, and China. She leads postgraduate units in Cyber Law, International & Comparative IP Law, and Trade Mark & Copyright, while also teaching undergraduate IP Law.

Education & Qualifications

• PhD in The Legal Regulation of Ambush Marketing – Bournemouth University (2008)
• LLM in Intellectual Property Law – Bournemouth University (2003)
• CopyrightX certificate in copyright law – Harvard University (2015)
• Registered Trade Mark Attorney of China – China Trade Mark Office (1998)

Research Interests

Lingling Wei’s scholarship is anchored in two principal domains: intellectual-property law, where her expertise centres on trade-mark and design law, ambush-marketing regulation, and comparative brand-protection policy; and cyber law, where she interrogates data-protection regimes, platform-liability frameworks, and the legal challenges posed by emerging technologies such as artificial intelligence. Her work adopts socio-legal and mixed-methodological lenses, engaging industry stakeholders and policy-making bodies to translate academic insight into practical guidance.

Research Outputs & Trends

Her publications (spanning 2004–2015) demonstrate a sustained engagement with Olympic branding, ambush-marketing litigation, and European trade-mark jurisprudence, while more recent conference presentations (2014–2017) reveal a strategic pivot toward regulating internet intermediaries in China and comparative EU-China perspectives. Cross-cutting themes include the intersection of IP enforcement, cultural-heritage considerations, and global sustainability.

Grants & External Funding

• Regulating Internet Intermediaries in China: Legal and Empirical Evidence for Better Policy Making – Arts & Humanities Research Council (AHRC), 2016–ongoing
• A Review of the Intellectual Property Enforcement Landscape in the UK – UK Intellectual Property Office, 2018

Professional Memberships

• Society of Legal Scholars (UK) – Member (2009–present)
• UK Chartered Institute of Trade Mark Attorneys – Associate Member (2009–2011)

Outreach & Capacity Building

Between 2015 and 2020 Dr Wei designed and delivered annual advanced-training programmes for the State Intellectual Property Office of China at Bournemouth University, fostering bilateral knowledge exchange on IP enforcement and policy reform.